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Most successful businesses know the importance of retaining customers. Statistics show that acquiring a new customer costs up to 10 times more than retaining an existing customer, and existing...

How much are you investing in marketing your small or medium-sized business? If you're not putting any money into marketing, let's face it, you're not going to get the revenue you desire. Why?...

Businesses must remain connected to their customers. People invest more time and money in businesses that show their appreciation first. Loyalty programs exist to reward customers for being customers...

Marketing and sales have a symbiotic relationship that is often not touched upon in professional publications. However, the bottom line in any business is that the marketing department is run by the...

One of the most effective marketing strategies you can use for your business is implementing a loyalty program. Loyalty programs reward customers with free gifts, discounts, and redeemable cash...