There really is no debating the notion that small businesses form
the backbone of the North American economy. Based on data gleaned
from the Small Business Administration (SBA),
small businesses comprise a staggering 99.7% of United States
employer firms; they account for 64% of net new private-sector
jobs; and they are responsible for 46% of private-sector output.
Unfortunately, the vast majority of small businesses do not make
it past their 5th year. How many, you ask? A shockingly high
number -- over 90%. This is obviously an incredibly large number
of new company failures, and this is an issue that most definitely
can be improved.
If this inordinately high number could be shrunk by any amount --
even 5 or 10% -- this would provide a massive stimulus to the
national economy. The looming question is how. What is the answer
to increasing job opportunities
and driving the economy through the success of small
To determine a possible solution, the causes of the problem must
first be analyzed. Forbes cites
the following 5 reasons for small business failure:
1. New companies are not in touch with their customers.
2. The lack of market differentiation.
3. The inability to communicate the company's unique value
4. The company owner's leadership ability (more specifically, the
5. A profitable business model -- with a proven track record of
revenue success -- is not developed.
Of course, it is incumbent upon the business owner/founder to
rectify each of these five issues. That's where Wineries Estate can offer
assistance (with #2, at least).
Wineries Estate has used its proven
tailored marketing plans in a wide array of industries (over
25 and counting), and with hundreds of different businesses
throughout the USA and also Canada.
Small businesses -- especially those in service industries such
as banks, barber shops, and restaurants, to name just a few -- are
ubiquitous in towns and cities of all sizes throughout the US and
Canada. Often, businesses that compete with each other and offer
the same products and services are located in close proximity to
one another. With this type of intense competition, every
advantage that a small business can gain is vital to that entity's
livelihood. There's only so far a company can cut their prices and
still remain profitable. The answer is the added, extra value that
their customer receives which is over and above the mere purchase
of products and services. This value can take the form of a gift,
a rewards or cash-back program, or a points system -- the
possibilities are myriad. At the end of the day, the business that
is able to differentiate itself is the one that gives the
most back to its customers.
Wineries Estate prides itself
on helping small businesses develop the right market strategy to
realize an increased bottom line, add much-needed employment
opportunities, and lower the abysmal death rate of new, small
Come take a look at what we
have to offer -- give your small business the added boost it